For the first 6 months of Ryxll’s activity, we have decided to give back to society and help those in need, as much as possible. Ryxll was inspired by the increasing popularity for contemporary fashion accessories by both men and women majorly in the Indian subcontinent, where the idea of Ryxll; it’s true routes, developed into what it is today, however in the Eastern city of Calcutta, where Ryxll was initially based, there are certain harsh and unfair realities one has to endure on a daily basis. For the founders of Ryxll, the urge to aid and provide for the destitute, spawned into an idea; “Project Life”.
Under this initiative, for the first six months of Ryxll’s activity, 40% of its revenue will be donated to homeless and poverty stricken individuals on the streets of Calcutta. Money shall be distributed in the forms of: donations to charitable organisations, physical donation of meals or essential items, and cash to the destitute of Calcutta. During the covid-19 pandemic, we hope to reach and impact as many lives as possible.